In celebration of the Year of the Pig, Kiehl’s has announced its collaboration with world-renowned illustrator, Jonny Wan, to launch a Lunar New Year pop-up at Singapore Changi Airport.
The pop-up takes travellers on a special voyage from New York City to Asia, along with iconic products in limited-edition Chinese New Year packaging. Running from January 23 to February 28, travellers will find innovative technologies that make shopping at Kiehl’s a unique experience, all available exclusively at the Singapore Changi Airport pop-up.
Known for his bold and diverse style, in his designs Wan has depicted a pig named Lucky who travels from New York City to Singapore to celebrate the Lunar New Year with his family and friends. The brand’s iconic products, Ultra Facial Cream, Calendula Herbal Extract Alcohol-Free Toner and Creamy Eye Treatment with Avocado, will be available in limited-edition Lunar New Year packaging designed by the illustrator.
With the pop-up taking place in Singapore, Kiehl’s will be bringing the Merlion statue into Changi Airport especially for the occasion to welcome travellers right after their flight lands. A Lunar New Year-themed virtual reality motorcycle and a fortune card machine will also be on site to engage customers with the most immersive Lunar New Year experience.
Kiehl’s believes that a worldwide international company must have a purpose for its existence, to go beyond the everyday work, and improve the community that Kiehl’s serves. For each purchase at the pop-up store, Kiehl’s will donate 1 SGD to Singapore NPO, ZEROWASTESG. The pop-up will also work alongside the BUY Your Own Bag program (BYOB) to educate and remind shoppers to bring their own reusable bag and to make using reusable bags a social norm.
ABOUT JONNY WAN
Born in Sheffield, UK, Johnny Wan graduated from the Manchester School of Art in 2008 and has been working as a freelance illustrator since. With a fascination for all things ancient, he has developed a diverse style working across advertising, editorial and publishing.
Creating bold and graphic pieces of work that reflect his interest in Art Deco is a process of alchemy Jonny loves exploring. His previous clients have included Ford, Audi, Kidrobot, Microsoft and Nokia.
our story focuses on Lucky who’s making the journey from NYC back home to the Far East to celebrate with family. I’ll be documenting his journey throughout the week and you can see the full campaign on my website. 
Tracy is the editorial manager of Duty Free Hunter.
Please submit all press releases and brand news by email to tracy@dutyfreehunter.com
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